I usually hesitate to post crap found on Sailing Anarchy as presumably everyone who reads my blog reads SA as well, but I find this EBay Auction for Sailboat Fuel very very interesting. This listing will probably be gone at some point from EBay's servers so I'm going to take the liberty to cut and paste a bit.
This fuel is manufactured by nature and bottled by Man, specifically the "Kansas Sailboat Fuel Company". This is as brilliant of a scheme as bottled water, when they can claim that it is direct from nature, not touched by man and still consider that enough marketing to do a mark-up. Brilliant. Absolutely Brilliant.
The real marketing trick is getting it approved by The Royal & Ancient Sailing Society, bka US Sailing*. They've got this small provision in the Royal Constriction Clauses, aka the Racing Rules of Sailing, that say you can't use stored power (unless you have electric winches or a canting keel or a grinder on steroids). The person who finds the loophole for this little bottle of magic will win many Mid-Winter races.
* it is obviously apparent that I have no idea who decides what in the sailing world, please correct me in the comments as I'm sure you will